The color is the omnipresent part of the design of logo. But what mean anyway? The color has much psychological impact on people. The colors in the red zone of the color spectrum are warm tones and consist of red, Orange and yellow. It induces the emotions of the feelings of warmth and comfort to feelings of anger and hostility. Colors at the blue end of the spectrum are called cold and blue, purple and green colors. These colors are can often be described as quiet, but also call feelings of sadness or apathy. The following are the effects on humans.
Black: Authority and power, stability and strength.
White: Purity, cleanliness, neutrality and peace.
Red: Attention, energy, motion and emotion.
Blue: calming, resistance, reliability, wisdom and faithfulnessGreen: Growth, nature, money, happiness, generosity and fertility
Yellow: Laughter, joy, optimism and accelerate metabolism
Orange: Fun, cheerful and energetic, ambition
Purple: Real, wealth, prosperity and sophistication
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