Business Logo

The right business logo is arguably the most important element available to represent a business, especially in today's online world, where first impressions are everything. Designing the right business logo is often the first step in properly branding a company and its products.

The company logo becomes an integral, indelible aspect of a company's identity within its markets. A company's logo creates the first impression people will have of the business. It's the most important graphic image a company owns, one that summarizes and represents the business - to employees, partners and most importantly of all, to customers. A well designed business logo is an unmistakable sign of a company's strength, its self-image, the scope of its services and the kind of products it offers.

A logo is a typographical mark intended to convey not only the name of a company, but also its character and its values. It typically consists of a high-quality graphic image that will be used to represent the company in most everything that it does throughout most of the company's life (since companies rarely change or update their logos).

While spending a lot on developing and testing a new business logo is something large companies have invested in heavily for many years, you don't have to spend a lot to get a commodity, "custom logo" designed these days. In fact, anything above $500 dollars for a business logo is probably considered having paid too much - assuming you already know fundamentally what you need that logo to say about your company...

On the other hand, if you want to add the full complement of value to your logo, you'd better plan on hiring someone to do more up-front planning and analysis, then do the graphic design part last.

A great business logo is a small investment for the ability to convey such an important, powerful message about your company, its values and what it stands for, quickly and succinctly. However, what matters most in a logo's design is determining how best to represent your company, and what kind of activities you want that logo to spawn within your viewer's mind.

There are lots of options to choose from in terms of logo graphic design elements, but it's critically important for you to think carefully about what you want to emphasize most through your company logo. Once this has been adequately examined and is well understood, only then are you truly ready to consider graphic representation options for the logo.

Business Logo Design

A business concern is always hungry for publicity and the marketing department of every company is constantly thinking of promotional ideas. Massive advertising campaigns are planned and executed upon with the intention of reaching out to the target audience up to the fullest extent. In this hype of promotional activities, the business logo design is inadvertently put on the back bench where it surely doesn’t belong.

Understanding the importance of a business logo design in marketing and promotion is vital for business owners. The effect of any marketing or advertising campaign can be amplified with a top quality business logo design that epitomises the very soul of the company.

If you feel the need to review the logo design of your company, the following steps to a fine business logo design would certainly be of good help.

As stated earlier in this article, a top quality business logo epitomises the very soul of your company and should be given the top most priority. As an entrepreneur you should know that fact prior to designing your business logo.

While discussing the features of your logo design with your designer, the first thing you need to do is to have an open mind and willingness to experiment. Experimentation and improvisation lead the way to achieving unconventional results.

The next step is for you to understand the definite values of your business with a keen eye on achieving the set goals. Bring these values and goals together with your creativity and always think in a forward direction. Forward thinking is always your sharpest tool for making anything out of the ordinary.

While having a logo design made for your business, equal importance should be given to design modalities, colour and text.

The size and basic design of the logo are of critical importance. Make sure the logo design is scalable and its shape and outline do not clash with the name and purpose of your business.

Make an assortment of colours before you finalise the exact shades to be used in the logo design.

The font selection has to be very careful if you wish to have your company name in the business logo design. The font should be in perfect harmony with the name and nature of your business and the other way round.

Clothing Logos

If you are apparel business then you must get your brand identity as soon as possible!

I am saying this because logo has invariably been given a huge importance in clothing businesses and if you have just tipped your toes in the apparel business then you should get it as soon as possible. Even blue chip companies have logos that are considered as the state of the art brand identities in the world.

It is a cash cow for big brands like Armani and Prada; this is why it is on the top. What do you think, what is the secret of these big brand identities? So, let me tell you that there is nothing out of the world in them. As far as I think, they believe in creating a simple brand identity which is not commonly observed today. What I want to say is people are after creating funky, upbeat and over-done Clothing Logos which sometimes doesn't go with the theme of the clothing business.

Colors are the most important aspect of corporate identities which can be used to enhance or destroy the quality of it. Colors that are mostly preferred in apparel identities are normally black and pink. Pink is usually used to depict a women's fashion brand. Color scheme is decided on the basis of the nature of business you have. For example; a wedding dress boutique's identity would be totally different from a garments company's identity.

Just like the color mechanism involved in these corporate identities, there are some symbols and objects as well that are usually considered important for such brands, for instance; you may find a stylish women or a dress incorporated in Clothing Logos which are counted as the best identifiers for an apparel business.

Some of the small apparel business owners try to do it on their own which gives them undesired results. Obviously, an amateur won't be able to design a perfect piece of art as he is not a professional. No wonder, he has loads of innovative ideas in his mind but chances are that he won't be able to encapsulate those ideas in his brand mark identity.

Famous Logos part 3

Famous Logos are considered to be an important aspect of the branding process. They assist in making a memorable business identity. This is the reason why companies are now paying heavily in creating a business identity. More and more funds are now being invested on the design of corporate logos. But the amount is mostly substantiated by the uniqueness of ideas and the weight of the work done by designers.

Not every prominent brand was created for exorbitant prices. I believe most of us are aware of the fact that a Famous Logos, Nike Swoosh, was made for a miserly $35 cost, but the same logo is now the rationale for one of the most eminent brands in the world. We can also find a number of cases in the UK market as well. Even though the cost of famous logos are not usually disclosed to the common man, I tried to find out what famous logos cost these days in UK market.

Famous Logos part 2

You are getting ready to leave for work. You take one last look at yourself, take your laptop, take the keys and head to your car. Let's now take a look at the different company logos you just covered within your vicinity; the Marks & Famous Logos on your shirt, the Apple logo on your laptop, and the BMW logo on your car. You are surrounded by different company logos all around. Many of them are famous, others might be new. Similarly, nearly all of them would have some stories behind them before the perfect logo design was born. Let's take a look at the journey of some of the few logos and the stories behind their making:

Domino' Pizza: The blue and red logo design of Domino's Pizza represents the flag of the United States. The red part also presents the image of the dominos, which represent the company name. The dots on the dominos are also believed to have a story associated with them. According to the creator, Monaghan, the three dots represented the three stores with which the company initiated. He planned to increase one dot after the opening of every subsequent store. However, the rapid success of Domino's Pizza could not make that happen.

Apple: The Apple logo design seems to have gone through the most of modifications since its beginning. There are two stories that relate to the presence of an apple in the business Famous Logos. According to the first story, the apple in the corporate identity design is the representation of the religious story of Adam and Eve. The apple is a symbol of the fruit from the "Tree of Knowledge". According to the second story, the apple was presented as an honor to Sir Isaac Newton, sitting under an apple tree. This picture was also the primary logo design of Apple. Later, it was replaced by a rainbow apple, bitten from one side. In 1998, this was changed to a monochrome logo.

Adidas: This logo design comprises of three lines, in such a way as though going upwards. The three lines represent a mountain and symbolize the challenges to face and success that need to be achieved.

Mercedes Benz: This logo design originally comprised of a three-pointed star. The three sides represented domination on land, sea and air. As for the name, Mercedes was the eldest daughter of one of the founders of the company. As for Benz, it was coined after the company affiliated with Benz and Cie in 1926.