The logo of Obama was the iconic symbol of Barack Obama 2008 presidential campaign. The design was one of the most famous political brand during the 2008 United States presidential election and was used again for the Obama re-election campaign. The logo was designed by the sender based on Chicago LLC (brand design and development of enterprise) on behalf of Chicago Mo / (a motion Design Studio). The last was on Board early by David Axelrod, Obama's Chief campaign strategist, was forced to had never done a political identity before. Creative Director sender Sun, now a member of VSA partners and founding Director of the IBM design laboratory, directed the design team of three of the nobility of Amanda and Andy Keene belonged. Project Manager at mo's were Colin Carter and Steve Juras.
"We saw the"o"of his name and had the idea of a rising sun and a new day," according to sender. "The Sun is above the horizon evoked a new sense of hope." "So limited and so clear expression of design was for many years in politics," says sender. "I think that we had a new approach, because we had never worked on a campaign before" - and of course the power of the logo had much to do with "the power of the message of the candidate". The final design was decided among seven or eight options in the first round. "In terms of our inner, but I think that the logo - as we know it today - was a second round of design explorations." In any case, everything happens very quickly. The company lasted less than two weeks". The project, which began in 2006 and finishing logo celebrated his debut, when Obama officially announced his candidacy for the Presidency in Springfield, Illinois on February 10, 2007. John Slabyk and Scott Thomas, designer of the Obama campaign oversaw the customization of the logo for 12 groups of identity, as well as for each State with 50 additional versions. There was also identity Republican and independent support of Barack Obama.
Images Results of Obama Logo Part 01
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